the case studies
Bengal Global Business Summit
Bengal ventures into global prosperity
The Bengal Global Business Summit (BGBS) is an annual flagship event organised by the Government of West Bengal. It serves as a platform to showcase the state’s business potential and attract investments across various sectors.
Bengal Global Business Summit aims to promote collaboration, support existing industries, and create a business-friendly atmosphere. Focused on boosting Bengal’s economic development, it brings progress and prosperity, driving innovation and sustainable success for the region. As a catalyst for economic vibrancy, the summit fosters synergies, propelling growth and opportunity.
The Challenge
Our agency was entrusted with the promotion of the BGBS 2023 effectively to a targeted audience of potential investors, industry leaders, and business delegates. It was a 2-day event across 3 venues with 17 participating countries.
The promotion of BGBS 2023 required a comprehensive strategy encompassing communication strategy, social media strategy and management, content development, website management, promotion in print media, electronic media, and digital channels, along with seamless event execution.
The Outcome
Genesis Advertising implemented a multifaceted approach for the promotion of the business event, which included:
Creative Strategy
The campaign successfully combined traditional art with artificial intelligence to represent Bengal’s technological progress.
To effectively engage a diverse audience across various platforms, the campaign required a high volume of visually appealing content. Generative AI was employed to generate 50+ unique images.
The event was a successful blend of tradition and modernity.
Content Strategy
A strategic content strategy was required to effectively promote the event. This included crafting a narrative best aligned with the event’s goals and target audience.
On the digital platforms, social media captions and content were created to highlight important information like key sectoral highlights, schedules, sectoral sessions, prominent speakers/topics, etc
The agency also designed and developed TVC to capture audience attention and generate excitement for the event.
Social Media Campaign
A strategic social media campaign was developed which included content creation, monitoring the social media conversations, data-driven sentiment analysis, audience interaction, and community building.
The campaigns used relevant hashtags (#BGBS2023, #BengalMeansBusiness) to increase discoverability and participation in online conversations.
Constant monitoring on the digital platforms helped in identifying the areas of high interest and engagement along with addressing any negative sentiment or concerns promptly.
Extensive Outdoor Branding Campaign
A comprehensive outdoor branding campaign was done to amplify awareness of the BGBS 2023 which included over 10 lakh square feet of prominent outdoor advertising space across the city. This ensured high visibility in key locations like airports, bus stands, highways, and other prominent locations, leveraging high-traffic areas.
The creative elements used in the outdoor advertisements maintained a consistent visual language with the website and social media graphics.
Website Management
The website served as the central hub for all BGBS 2023 information.
The website offered information related to the event like dates, venue, agenda, schedule, registration, news, and updates.
The website was optimized for optimal display and functionality across various devices.
The agency implemented the SEO (Search Engine Optimization) best practices to ensure the website ranked prominently in relevant online searches for “BGBS 2023” and related keywords.
Promotion in Print, Electronic, and Digital Media
Genesis Advertising implemented a holistic approach for the promotion of BGBS 2023.
To maximise awareness and attract a diverse audience, a comprehensive promotional strategy encompassing various traditional and digital advertising channels was crucial.
Play Video about BGBS inaugural-video
Play Video about BGBS inaugural-video
Traditional Media
Print Ads
Advertisements were placed in prominent newspapers, and publications to reach a targeted audience of potential investors and industry leaders.
Electronic Media Ads
Television commercials (TVCs) were developed to capture audience attention and generate excitement for the BGBS 2023.
Digital Advertising
Social Media Ads
Advertisements were placed in prominent newspapers, and publications to reach a targeted audience of potential investors and industry leaders.
Display Ads
Banner ads were strategically placed on high-traffic websites and industry-specific publications to increase brand visibility and drive website traffic.
Video Ads
Engaging video ads showcasing the event’s significance were utilised across platforms like YouTube and social media.
Programmatic Ads
Innovative and interactive display banner ads were included in the plan to strategically display event banners across a vast network of websites, further amplifying the campaign’s reach. This helped in wider reach.
Event management
To ensure a seamless and impactful event experience for attendees, a collaborative approach was required encompassing various logistical aspects, which included venue management, event production, and logistics and operations.
The RESPONSE
The 45-day-long campaign achieved impressive results across various metrics.
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crore+
Impressions
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crore+
Hours Watched On YouTube
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Lakh+
Video Views
The RESPONSE
The 45-day-long campaign achieved impressive results across various metrics.
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C+
Impressions
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C+
Hours Watched On YouTube
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L+
Engagements
Highlights
The social media strategy resulted in a significant increase in followers across all social media platforms, indicating a wider reach and audience engagement.
Strategic use of demographics and interest targeting in digital advertising ensured the message resonated with the most relevant audience segments.
By tracking campaign performance and optimizing ad spend, the agency ensured a return on investment for the allocated advertising budget.
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