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Advantage Assam 2018
Showcasing a Land of Opportunities
The Challenge
Organising a state-level business summit requires meticulous planning and creativity to attract global enterprises. Assam, with its unique geographical advantage and diverse investment opportunities, provided the perfect stage for Genesis to demonstrate its expertise. Genesis went above and beyond to let the world know of Assam’s vast scale of prowess and progress, through Advantage Assam. The objective was simple – to showcase Assam as a land of opportunities and to make the event an unforgettable affair that the world will remember.
The Outcome
Be it national and regional press releases, digital & social media awareness or app & website upkeep, this year-long projection with stellar on-ground activations was a memorable one for sure. Drawing inspiration from Assam’s rich cultural heritage and strategic location as India’s expressway to ASEAN countries, Genesis crafted a visually stunning and impactful event. We leveraged a variety of media channels and on-ground activations to ensure that Assam’s vast scale of prowess and progress was showcased to the world.
Website Management
We incorporated a comprehensive website management system to streamline the process of KIFF 2023. This included online film submission, film selection, submission categories, movie scheduling, jury management, and so on. Team Genesis introduced a centralised Content Management System (CMS) which facilitated seamless coordination and organisation, enhancing the overall efficiency of the event.
Event Branding
The venue featured a gigantic façade adorned with spectacular cloth draping on its scaffolding, creating an awe-inspiring visual experience. Encouraging words from the Hon’ble Prime Minister of India were prominently displayed on the façade, adding a layer of prestige and motivation for attendees.
A 3D letter installation, occupying a 100 sq. ft. area, was a central attraction at the event. The brilliant design and framework of the installation left a lasting impression on all visitors, making Advantage Assam 2018 an unforgettable experience.
Plenary Session
The Plenary Session of Advantage Assam was a highlight, with the Hon’ble PM of India, Shri Narendra Modi, being felicitated. PM Modi emphasised the business and investment opportunities that Assam offers, highlighting the state’s favourable business policies and its trajectory towards further growth and progress.
The Response
- Development of a Unique Brand Identity: Crafted a distinct and memorable brand identity for Advantage Assam.
- Media Planning & Press Release: Executed a comprehensive media plan and distributed press releases to national and regional media outlets.
- Extensive Use of Traditional Media Channels: Leveraged traditional media to reach a wide audience.
- Engaging Content for Social Media Platforms: Created and shared engaging content across various social media platforms to raise awareness and generate interest.
- Website and Mobile App: Developed and maintained an informative and user-friendly website and mobile app.
- Roadshows: Organised roadshows to promote the event and engage potential investors.
- Planning and Managing the Main Event: Oversaw the planning and execution of the main event, ensuring smooth operations and a memorable experience for all attendees.
Key Contributions by Genesis
Advantage Assam 2018 was a resounding success, drawing the attention of businesses and media alike. The summit was praised for its comprehensive approach to showcasing Assam’s potential, resulting in nationwide acclaim. The efficiency and attention to detail in executing the event were highly appreciated by higher officials, making it an event that will be remembered for many years to come.
Conclusion
Genesis’s efforts in organising Genesis’s efforts in organising Advantage Assam 2018 successfully highlighted Assam as a land of opportunities. By creating a memorable and impactful event, we helped put Assam on the global investment map, showcasing its diverse sectors and potential for growth. The summit not only promoted investment but also reinforced Assam’s position as a booming state ready to welcome prosperity in its economy and business.
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