the case studies
AMRI
AMRI Hospitals, a leading healthcare institution in Eastern India, embarked on a visionary journey with the ‘Amar AMRI’ campaign, created by Genesis Advertising. With a promise to provide world-class healthcare services to everyone, AMRI Hospitals swears by the motto of ‘Heal with Love’.
The Challenge
The healthcare industry thrives on cutting-edge competition. Every hospital brand in Eastern India promises to provide the best healthcare service. Therefore, the major challenge for Genesis Advertising was to distinguish AMRI Hospitals as a cut above the rest. Our commitment is to build open communication channels that support individuals in every situation, fostering a compassionate connection to our community’s well-being.
The Outcome
Medical emergencies can happen anytime, and such adverse incidents often lead to panic-stricken situations. The message that we communicated for AMRI Hospitals was very clear. It clearly communicated that panic is not a solution during an emergency. We positioned AMRI Hospitals as a second home to heal and named the campaign ‘AMAR AMRI’ (My own AMRI). We ensured a composed response during emergencies and reassured everyone that AMRI is always ready to help, 24*7.
The RESPONSE
The ‘Amar AMRI’ campaign by Genesis Advertising successfully conveyed the message to act promptly and responsibly during emergency situations. The emergency care video we created reached millions of people and crossed millions of views in 21 days. The AMRI Salt Lake Emergency Care campaign made a significant impact with millions of impressions, attracted 8,000 website visits, and generated thousands of interactions within 40 days.
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Impressions
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The RESPONSE
The ‘Amar AMRI’ campaign by Genesis Advertising successfully conveyed the message to act promptly and responsibly during emergency situations. The emergency care video we created reached millions of people and crossed millions of views in 21 days. The AMRI Salt Lake Emergency Care campaign made a significant impact with millions of impressions, attracted 8,000 website visits, and generated thousands of interactions within 40 days.
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Impressions
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Reach
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Engagements
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Conversions
other case studies