the case studies
India Pavilion at Dubai Expo 2020
A World Stage for Sustainability
Expos serve as essential platforms to exhibit products, services, and innovations. Dubai Expo 2020 was dedicated to sustainability and aimed to be one of the greenest world expos. It integrated multiple techniques and technologies across industries, setting a new benchmark for future expos.
The Challenge
India is known for its unity in diversity. At Dubai Expo 2020, our primary challenge was to present India’s diversity in art, literature, cinema, and cuisine to a global platform. We strived to promote and showcase Indian businesses across 36 sectors of the economy. We also established the significance of the world’s third-largest startup ecosystem.
The Outcome
The strategic implementation at Genesis Advertising was commendable for Dubai Expo 2020. While there was a team working relentlessly for six months at the office, a dedicated team was present right at the venue to keep and fetch real-time updates for an entire year. Despite the challenges, both teams actively cooperated, which eventually facilitated making the event a grand success. The India Pavilion at Expo 2020 Dubai emerged as a significant platform and positioned India as a thriving hub for growth and innovation.
Social Media Management
At Genesis Advertising, our dedicated team used various social media platforms to promote the event by sharing engaging content. Also, the event was telecasted live from the venue for real-time engagement and participation from the audience.
Website Development
Genesis Advertising created a website for the event, which helped the audience with the necessary information. It also provided a virtual experience of the Pavilion to every online visitor. The website was enabled with SEO to ensure it appeared in the search results of Google. Our SEO experts conducted thorough research and keyword analysis to find out the apt search phrases.
Paid Online Campaigns
At Genesis Advertising, we strongly believe in smart promotional strategies that increase awareness and amplify engagement. The team ran paid online campaigns to drive awareness, engagements, and traffic to the website.
Numbers
The India Pavilion at the Dubai Expo 2020 featured India’s cultural and technological heritage and achieved remarkable digital success. The content reached crores of people across various social media platforms, resulting in huge engagement. Within a span of 30 days, the impressions on the Meta platform crossed crores, with a consistent increase of 153.39% in a span of 20 days. Demonstrating the massive success and engagement of the pavilion, it achieved a total of 27 million impressions across all social media platforms. With more than 2 crores engagements on social media, the impact of the pavilion was reflected on Twitter as well, where it trended at the top position with hashtags like #100DaysOfIndiaPavilion on January 9, 2021, and #MillionAtIndiaPavilion on February 14, 2021.
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crore+
people reached across
social media platforms
0
crore+
impressions on Meta over a
period of 30 days
0
%
increase in impressions on
Meta over a period of 20 days
0
crore+
impressions across all
social media platforms
0
crore+
video views on all
social media platforms
0
crore+
engagements on all
social media platforms
Numbers
The India Pavilion at the Dubai Expo 2020 featured India’s cultural and technological heritage and achieved remarkable digital success. The content reached crores of people across various social media platforms, resulting in huge engagement. Within a span of 30 days, the impressions on the Meta platform crossed crores, with a consistent increase of 153.39% in a span of 20 days. Demonstrating the massive success and engagement of the pavilion, it achieved a total of 27 million impressions across all social media platforms. With more than 2 crores engagements on social media, the impact of the pavilion was reflected on Twitter as well, where it trended at the top position with hashtags like #100DaysOfIndiaPavilion on January 9, 2021, and #MillionAtIndiaPavilion on February 14, 2021.
0
C+
people reached across
social media platforms
0
C+
impressions on Meta over a
period of 30 days
0
%
increase in impressions on
Meta over a period of 20 days
0
L+
impressions across all
social media platforms
0
C+
video views on all
social media platforms
0
C+
engagements on all
social media platforms
other case studies